Sustainable Tourism Marketing: The Case of Mantayupan Waterfalls, Barili Cebu, Philippines

Sustainable Marketing and Tourism have gained popularity in academia due to their benefits Society, Environment, the Economy. Although several studies explored international national attractions, there are only limited on a local level. This study aims assess capabilities of Mantayupan Waterfalls' Attraction Dickman's 1995 5As, Mix, Development. The utilized purposive sampling technique with 50 research participants. Furthermore, Mean Standard Deviations were used determine respondents' perceptions variables. Also, F-statistic p-values differences between responses, correlation coefficients variables' Interrelatedness. Consequently, found no level perceived Sustainability Dimensions when grouped according demographic profile. Results revealed that Attraction, Product, Place, Promotion, Processes, Preparation significantly influences Economic Activities People influence Social Development; accommodations, activities, Distribution, Price, People, Physical evidence, Finally, Attractions, Accommodations, Accessibility, Transpillar